Door lettering is the simplest option:
custom vinyl lettering, also called cut vinyl, uses transfer-cut text with no background, applied directly to glass for hours, addresses, or a tagline. It reads clean because there's no visible edge or backing, which is why it's a go-to for storefront hours and address numbers.
Clear decals are printed on transparent material, letting your design stand out while maintaining visibility through the glass — a popular choice for storefront logos, hours, and minimalist branding where you don't want a solid background block covering the view inside.
Full-color
vinyl window graphics extend branding across a larger glass surface, often used for a logo mural, a seasonal menu highlight, or an illustrated storefront scene. These are printed rather than cut-only, which allows for gradients, photography, and multi-color artwork that plain lettering can't achieve.
Perforated window decals print full-color graphics on the outside while allowing visibility from the inside, which makes them a strong pick for drive-through windows, order counters, or any glass where you want branding visible from the sidewalk without losing your view of the register.
Window clings use
low-tack vinyl rather than a permanent adhesive, so they reposition and remove cleanly — worth noting, since a window cling is not the same product as a static cling and holds up better outdoors. These are the right choice for seasonal hours, holiday promotions, or any message you'll swap out more than once a year.
Retail window decals and
storefront decals cover the broader category of anything applied to exterior glass for marketing or informational purposes, from hour placards to promotional signage. For a shaped logo instead of a rectangular panel,
die-cut decals follow the exact outline of your artwork, while
kiss-cut decals leave a border of backing material, which is useful if you're producing sheets of smaller branded decals for merchandise or takeout cups alongside your door signage.
For shops that want the branding to feel like it's part of the building rather than an add-on, window decals applied edge-to-edge on a side panel or transom window create a more architectural look than a single small decal near the handle.