Clear Window Decals vs. Window Clings

Storefront window with sign

Clear decals and window clings are the ideal choice for eye-catching storefront advertising. While both have transparent vinyl backings, a few key differences set them apart.

Quick Answer

Window clings use low-tack adhesive for temporary, repositionable signage. Clear decals use stronger adhesive for permanent, weather-resistant branding. Both come in front- and back-adhesive options.

  • Clings: Removable, repositionable, great for seasonal decor
  • Clear decals: Permanent, durable, ideal for storefronts
  • Both: Front- or back-adhesive options available
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Why Clings Aren't Actually That Clingy

Koala clings to eucalyptus tree

Window clings kind-of-sort-of defy the definition of clingy! In fact, they are produced from a 4 millimeter removable vinyl material. Removable, eh? That's right, they're easily removable and repositionable. They're not at all like stubborn koalas wrapped around eucalyptus trees or needy kids in the toy aisle.

Basically, clings are made out of vinyl with a low-tack adhesive or less-sticky adhesive, making them ideal for temporary window signage.

Remember those cute Rudolph and Frosty Christmas decorations? Those are static clings in most cases, and they use friction instead of an adhesive. Window clings are basically the same concept, which is great if you own a business with ever changing window decorations!

Why Clear Decals Are So Dedicated

Wedding rings on hands

Clear window decals are also made of 4 millimeter transparent vinyl material. Unlike clings though, this vinyl uses a stronger adhesive. This strong adhesion makes these decals excellent for graphics that need to stick around for a while.

Due to their superior stickiness, these decals are intended for permanent use. But they can typically be removed (just not repositioned) with little to no residue. If you do have some leftover goo, just use some warm soapy water to remove it.

Indoor vs. Outdoor Durability: Which Are Better?

Outdoor use, car windows, storefronts? Your best bet is Clear Decals for permanent outdoor branding. While window clings work great for short-term outdoor stickers, they are best suited for indoor environments where they won't be exposed to heavy wind or rain for long periods of time.

Front-Adhesive vs. Back-Adhesive

Storefronts in luxury mall

Both clear window decals, as well as clings, have different sided-adhesive options. Picture an indoor shopping mall, with advertisements on every storefront. Many of those are probably front-adhesive products.

Front-adhesive means that the front of the product sticks on the inside of a window, facing outward. This way, the decals or clings won't be susceptible to the outdoors or theft.

Back-adhesive is used for a typical decal or sticker, just like one you'd place on a laptop. The adhesive is placed on the back of the product which sits on the outside of a window, exposed to the elements, facing outward.

The Breakdown

  • Clear vinyl clings may have either front adhesive or back adhesive.
  • White vinyl clings may only have back-adhesive.
  • Clear decals may have either front adhesive or back adhesive.

Common Uses for Clear Window Decals

Decals on windows

These decals are used for car windows, or for just about anything that needs to go on a window for a while! Many establishments use them for displaying logos or branding in a crisp and easy to notice manner.

Clear material eliminates the white background, which can sometimes look tacky, depending on the circumstances. It also allows colorful decals to really pop out at passersby. This is especially useful for marketing diners or food at a busy food court.

A few more uses include fun-shaped decals to draw attention, permanent signage for businesses, and visual aids for classrooms.

Common Uses for Window Clings

Christmas cheer window decorations

Window clings are excellent for holiday decorating and spreading cheer! More practical applications include temporary storefront messaging like business hours or promoting sales.

Auto shops typically use back-adhesive clings for those little oil change reminders on your windshield. They can also be used for supporting teams and school spirit! Add a sports team or school mascot graphic to your car and remove it or reposition it whenever you'd like. Clings are less of a hassle than traditional bumper stickers.

A few more uses include reinforcing your brand and logos in many places, temporary signage for upcoming sales, and wedding or shower decorations.

Installation Tips

Installing Clear Window Decals: Since the strong adhesive is meant for permanent placement, you'll want to clean the glass thoroughly and use a squeegee to smooth out any air bubbles as you apply it. Once it's down, it's there to stay. Watch our installation video for more details.

Installing Window Clings: The low-tack vinyl can be applied, removed, and reapplied as many times as you need without losing its stick. If your alignment is a little off, just peel it back gently and reset until it looks exactly how you want it.

The Removal Process

Changing up your look? Here's how to clear the glass without the mess and stress.

  • Decals: Since they use a more permanent adhesive, they might need a little nudge. You can typically peel them off by hand, but if they've been there for years, a little heat from a hairdryer or some warm soapy water will help lift any leftover goo.
  • Clings: Just grab a corner and pull. Since there's no heavy glue, they leave zero residue behind.

Pro tip for clings: Save the original backing paper so you can stick them back on and reuse them next year!

Next time you're unsure what material you need, just remember: clear window decals are your go-to for permanent, rugged branding. Window clings are best for temporary sales or seasonal cheer.

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