How to Advertise with QR Code Stickers: A Little Guide

Awareness is enhanced with repetition. Human eyesight has been masterfully created to recognize patterns in order to further our own survival. The instinctual response to the pattern of venomous reptiles or prowling jaguars has kept us around for a long time.

In modern times, we have figured out how to utilize this quick response ability to our marketing advantage: the QR code, or quick response code. This pattern recognition instinct has been harnessed by a simple phone camera and web browser. Show your camera the code, and it zings you to a webpage or social media platform.

We cannot help but notice these odd patterns. The QR code landscape is a bit like the movie They Live, but without the need for those sunglasses.

Many business owners overlook strategically marketing to specific groups of people. Or in extreme cases, they just want to sell to EVERYBODY. The blanket approach can work, but it also wastes sweat equity and fungible funds.

You really need to figure out who your audience is going to be. Targeted marketing can save money because you're only reaching out to the people who already want a product or service like yours.

Be obvious, but not obnoxious with stickers. If the QR code is a scannable link to a menu, then put the sticker near the hostess booth or POS. If you own a rock climbing business, put the QR code sticker where it is highly visible so people standing in line can fill out the liability waiver while they wait.

There are ways to use these stickers without bedazzling entire walls and swamping your customer base with QR codes. Try adding a logo or a few catchy words to your sticker. You could even use a snazzy border around the code to generate interest.

Anyone with a phone camera within the scannable vicinity of your sticker is a potential sale. It's like self-geo-fencing. People like to believe the decisions they make are their own. So to create this organic environment, simply spark interest!

Improve your odds of success by having a plan laid out for how you're going to use your code stickers. It will save you time and money and can keep you ahead of the competition.

Nature teaches you an important lesson from fishing. Fish will bite because you're fishing in the right spot, at the right time of day along with using the right kind of bait. Don't waste time and energy endlessly casting, or randomly stickering.

Be intentional as if you were playing chess. You don't need an elaborate strategy, just one that works. A simple plan is better than no plan at all.

You've heard it said, "Location! Location! Location!" And it rings true when it comes to stickers, too. Location is integral to good marketing.

Put good thought into where the sticker will be the most useful. Bathroom stalls are a given, because that is an ultra captive audience. Bumpers and vehicle windows are also excellent places for these codes for the same reason.

Use common sense, and ask yourself where you'd like to see the helpful codes. It's a snap!

Let's be honest, cardboard is pretty boring! Jumpstart sales by placing QR code stickers on drab boxes that you're going to ship or place on a retail shelf. Placing a sticker right on the box ensures it will be seen, unlike inserting a leaflet into the actual packaging.

Besides, boxes tend to stick around your home a lot longer than junk mail or bubble wrap. This practical element makes boxes prime space for sticker code marketing.

You're now equipped with the primitive origins of QR codes. You have an audience in mind, as well as a map and a plan. You've also got the notion to decorate boring boxes with useful stickers.

Now it's your turn to implement what you've learned about QR code advertising. Godspeed and good luck!