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Choosing the Right Sticker Material for You

By Naomi J. Golbeck, Decals.com Staff


Don’t be overwhelmed with sticker material choices. Here's a guide to help you make the best decision for your needs. Choosing a sticker material is like choosing a vehicle to purchase. You ask yourself: what am I going to use this for, business or pleasure? What are my expectations of this product? 


You have the same basic considerations when picking out a car as you do when selecting the right material for your sticker.

High Performance Cast Vinyl

One of the most durable, premium vinyl sticker materials on the market, high performance cast vinyl is both strong and beautiful. It is available in glossy and matte and has a lifespan of up to 8 years when properly installed and maintained. Many construction companies use this long-lasting vinyl material for custom hard hat stickers. Cast vinyl also offers air release channels that allow for a lower occurrence of air bubbles, making the installation of these stickers easier than other vinyl material options.

Calendered Vinyl Material

The most popular sticker material, calendered vinyl is less costly, durable and it has excellent print quality. It can be used both indoors and outdoors. Printed in full color, this vinyl material can be die-cut into any shape. It is available in glossy or matte finish, it comes with a protective uv and scratch resistant lamination. 

High-Tack Calendered Vinyl

This tough vinyl is designed to be used on low-energy surfaces, such as household cleaning bottles, coolers or garbage cans. Low-energy materials are materials that are normally difficult to adhere to.


High-tack vinyl has an outdoor lifespan of 3-5 years when properly installed and maintained. Itl is coated with a special formulated clear solvent removable adhesive laminate. This laminate will protect your sticker from UV harm, scratches and keep it looking vibrant over time. 

Low-Tack Vinyl

Low-Tack vinyl is known as our removable vinyl material. This material can be removed without leaving any residue for up to one year after placement. Our low-tack vinyl is printed in full color,  and can be custom cut into any shape sticker.


This durable vinyl material is available in glossy or matte finish. Low-Tack vinyl stickers are often used on laptops and water-bottles. 

Clear Vinyl

Our clear vinyl is a 4 mil transparent vinyl material designed for indoor and outdoor use. It comes with either a front adhesive and sits on the inside of a window or has a back adhesive and sits on the outside of a window. The clear sticker is visible from both sides with either tack option.


This material is intended as a permanent material, if you want a clear sticker option that you can reposition, then try one of our window clings. Clear vinyl is a great material option for people that want only their artwork or logo to show. 

Reflective Vinyl

Our reflective vinyl material is 5 mil engineering grade material. This material comes with UV and scratch resistant laminations making it ideal for harsh environments. There are two types of lamination: short term, with an outdoor durability lifespan of up to three years or more, and long term, with an outdoor durability lifetime of up to five years or more. 


Super reflective, this material is great for road crews or anyone needing to be visible in low light conditions. Cyclists often choose this material for their bike stickers.

Material Benefits Breakdown

High Performance Cast Vinyl

  • Can be customized
  • Super durable up to 8 year lifespan
  • Glossy or matte finish
  • Unique air release channels for easier installation

Calendered Vinyl:

  • Can be customized
  • Least expensive
  • Durable 3-5 year outdoor lifespan
  • Protective lamination

High-Tack Vinyl

  • Can be customized
  • Adheres to low-energy surfaces
  • Durable 3-5 year outdoor lifespan
  • Protective lamination

Low-Tack Vinyl

  • Easily removable
  • Can be customized
  • 1-3 year lifespan
  • Protective lamination

Clear Vinyl

  • Front or back-adhesive
  • Showcases graphics
  • Visible
  • Permanent adhesive

Reflective Vinyl

  • Rugged outdoor durability
  • Excellent for safety in low-light conditions
  • Short term or long term lamination
  • Engineering grade material


When choosing the right sticker material, keep in mind the basic purpose and all expectations you have for your material. Keep cool and happy stickering.

Request a Sample Packet to experience our sticker materials.