How to Use Political Stickers: A Classic Guide

You're constantly bombarded with digital marketing, whether you participate in any of it or not. So, how do you compete with this political marketing behemoth? You use low tech solutions.

Political stickers are an excellent alternative to constantly managing digital ads and committing to spendy television or radio spots. Plus, print can reach anyone that can read and also apply a decal! That is a HUGE demographic.

Stickers are just a tiny form of print advertising anyway. The print industry has been around a long, long time, and it is pretty basic to utilize, too. From primitive cave paintings to Biblical scrolls, we can tell that print definitely isn't dead and isn't leaving us anytime soon.

Words are powerful tools. Sometimes the fewer you use, the more impactful your statement becomes. And concise messages fit perfectly on basic shaped stickers. Shape stickers are tried and true for simple, direct messaging, and are also easy to pass out.

They're conveniently offered as singles or on sticker sheets. You can order in bulk (at a discount) and benefit from easy sticker peeling and stacking when not in use.

Benefits of Shape Stickers

Square stickers are great for sharing QR codes and logos. Round logos are emphasized by contrasting angular shapes like squares and rectangles.

Circle stickers are an ideal medium for short messages, so you can easily repurpose them for campaign ads and slogans. There's a reason "I Voted" stickers are circular. Think about it!

Custom shape or die-cut stickers add individuality to sticker marketing. Elephant or donkey shapes plainly display your modern political allegiances.

Smaller stickers can easily spread your spark and values to help you win that campaign!

Free swag entices everyone. I don't care who you are. When was the last time you turned down a free sticker, magnet or decal? You might as well toss out the complimentary bank candy, too!

Stickers are just a microcosm of this social equity exchange. When people give stuff away, the return on their investment is usually pretty great. We all feel a sense of "giving back" or "paying it forward" when someone altruistically does something for us, even if it is as simple as opening a door or offering a free adhesive product.

Investing in some freebie stickers in exchange for votes, support and word of mouth marketing is smart. You can pass out your free stickers at election primaries, fundraising events or just on the curbside, but be sure to mind local campaign regulations.

Funny political bumper stickers don't have to be mean. After all, humor only works if everyone is in on it. It is also widely known that, "you can attract more flies with honey." Or as I like to say, "sugar is addictive, so sweeten up the marketing."

It's easy to lean cynical in a world where mean bumper stickers have become the preferred artform for the opinionated meme obsessed. Whether the cars are meandering the Mall of America parking complex, or stuck on I-94 EB at 4:15 on a Friday, in January, bumper sticker artists know they'll have a very captive audience.

Funny or "shock and awe" messaging will almost always get noticed right away, but does the message have a positive or negative emotional trigger? Focus your bumper sticker slogan on positive solutions to the problems you want to solve.

Stickers can easily attract interest in younger people and get them involved in civil activities. They may just be our next "Greatest Generation." It is a good thing for future generations to care about their community!

And it is admirable to stand your ground and hold fast to your principles. Having convictions (not the prison kind) is key.

Whatever your political leanings are, you can easily follow these low tech sticker guidelines to have a cool and classy campaign run.

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